Bios - Multicultural Marketing Resources, Inc.

Lisa Skriloff, President
Multicultural Marketing Resources, Inc.

     Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News, an award-winning, bi-monthly newsletter that provides executives with business resources and journalists with story ideas and contacts. Their free newsletter by email, Multicultural E-Letter, offers news and information of interest to marketers targeting ethnic consumers. MMR also publishes an annual directory, The Source Book of Multicultural Experts, which lists over 150 contacts across industries. The Multicultural Marketing Resources Library and Museum, located in MMR's offices, serves as a resource center for professionals in the industry. Multicultural Travel News (e-news) and Multicultural Speaker's Showcase are the newest MMR Launches.

     Among the many awards and honors she has received: YWCA Salute to Women Achievers; Working Woman Magazine's award for Innovation in Entrepreneurship, PRSA award for Best Newsletter PRWeek's Solo Practitioner of the Year in Public Relations and she was a finalist for NAWBO'S (National Association of Women Business Owners) Signature Award.

     Ms. Skriloff has been a guest speaker and moderated panels on Ethnic Marketing at the Direct Marketing Association Emerging Markets Conference; the Health & Beauty Association Global Expo; and the IIR and SRI's conferences on Direct Marketing to Multicultural Markets, Marketing Financial Services to Multicultural Markets; and Multicultural Markets Online. She teaches "Marketing to the New Majority: How to Reach the Multicultural Consumer," at New York University's (NYU) Center For Marketing. She teaches a workshop "How to Establish Yourself as an Expert" offered by The Seminar Center in NYC. She has been quoted in The New York Times, Advertising Age, The Wall Street Journal, among others on multicultural marketing, about minority and women owned businesses and regarding travel experiences in 60 countries. She has lived in Spain, Mexico, Germany and England.

     Over the years Lisa Skriloff has been active in numerous associations including the Hispanic Public Relations Association, the Black Public Relations Association, the diversity committee of the Ad Club of NY, and has served on the boards of the Publicity Club of New York and the National Association of Women Business Owners-NYC Chapter. She has lent her marketing and public relations skills on a pro bono basis to organizations such as Asian Women in Business and the American Women's Economic Development associations. A graduate of the University of Wisconsin - Madison, she has chaired the NY Chapter of Cabinet 99, the Women's Leadership Council of the Wisconsin Alumni Association (WAA) and serve on the Board of the WAA.

     Prior to starting her business in 1994, Lisa had a 10-year career at the New York Times, where she held a number of director level positions in Promotion, Marketing, Advertising, Circulation and Special Projects departments. She oversaw the development of special sections for the Hispanic market, among other advertorials, and was responsible for numerous merchandising programs, sales promotions and product introductions. As Director of Consumer Promotion, she managed the $13 million dollar advertising campaign and earned an Effie for her work on the advertising campaign to launch the National Edition of The Times. She was appointed by the publisher to serve on the newspaper's diversity committee.

     Fluent in Spanish, Ms. Skriloff has worked extensively in the Hispanic market. She had advertising sales responsibilities for Caballero Spanish Radio in New York where she also edited the company's newsletter, Hispanic Age. During two years in Spain, she directed ad sales and wrote for an English language city publication in Madrid. She started her career as a Bilingual Elementary School Teacher in Madison, Wisconsin.

     Lisa Skriloff lives in New York City. She is co-author of the book "Men Are From Cyberspace: The Single Woman's Guide to Finding Love Online" published by St. Martin's Press in December 1997.

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