Director of Multicultural Marketing, Time Warner Cable, New York, NY   
 

Essential Job Functions

Will be expected to provide the Region with leadership and expert resources in effectively extending the reach, effectiveness, and results achieved by our growth strategies in the most culturally diverse market in the United States. Specifically, this individual is tasked with driving share of our video product, high-speed Internet, and home phone service, as well as ancillary products including in-language ethnic premium channels and a "one price" international long-distance calling plan, develop and implement well thought-through and well-researched plans geared to resonate with key segments, involve crafting messages, creative, tactics and offers that address the needs, attitudes and sensibilities of an extremely diverse set of constituencies, while also meeting the needs and challenges of our business, analyze our current marketing efforts to multicultural markets and identify opportunities to accelerate growth, identify high opportunity ethnic groups and define the strategic direction needed to acquire/retain new customers in each segment, develop fact-based and culturally-relevant plans to earn business and to promote customer loyalty and retention, create effective communication and marketing plans to connect with priority segments, explore and, as appropriate, develop alternative delivery and fulfillment channels, develop and set strategy to drive revenue growth for all multicultural marketing and product development efforts, motivate peers and other key stakeholders to achieve goals, highly-collaborative individual capable of working effectively with the rest of the Region’s marketing team and other key stakeholders. Because this is a new position, this position will not initially have direct reports but will instead work within the constraints of the existing marketing group. On a going-forward basis this individual will be expected to size the opportunity, and to play a key role in articulating the business case for an expanded Multicultural team and this position is based in New York City. 
 
Job Requirements/Qualifications:

• Must have a minimum of 10-15 years demonstrated success in Direct Marketing, Product Management and Brand Marketing
• Significant marketing experience in the ethnic communities of New York City, particularly the Hispanic (primarily Dominican, Puerto Rican, and Mexican), Chinese, Russian, South Asian, and Filipino communities
• Prior experience applying research to built an effective communication plan
• Experience in attracting, developing and motivating a highly effective marketing team
• Experience in rapidly growing marketing organization is mandatory
• Experience in developing strong agency relations and experience in developing strong Vendor relations
• A predisposition to thrive, excel and to effectively lead in a highly competitive environment
• Excellent verbal and written communication skills
• Excellent presentation skills
• Successful track record of recruiting, developing, and retaining high-performance sales teams
• Excellent Planning and Organizing skills
• Excellent decision-making skills, ability to efficiently formulate direction and guidance for the team to accomplish a specific goal, to make proper assignments of personnel and to appropriately make use of resources
• Skill in establishing procedures to monitor and evaluate various processes and team performance
• Excellent problem solving skills and an ability to effectively handle conflict. 
   

The physical demands described here are those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is: Regularly required to talk and hear; Frequently required to sit, stand and bend at the knee and waist and walk; Required to use hand to type, handle objects and paperwork; Required to reach and hold on to items at chest level or reach above the shoulder; Required to use close vision and be able to focus. Finally, the employee generally works in an indoor office environment; overtime maybe required. 
 
Time Warner Cable offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, tuition reimbursement, and free cable services (in specified areas). Qualified candidates should apply in person using the Time Warner Cable kiosk (where available) or on-line at www.timewarnercable.com (Equal Opportunity Employer M/F/D/V)  
 

About Us

Time Warner Cable owns and manages cable systems passing approximately 26 million homes in 33 states. The Company has 14.7 million customers for its video, high-speed data and residential telephone services. This includes 13.3 million basic video subscribers and more than 7 million customers who purchase at least two of the Company’s primary services. Time Warner Cable operates some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company’s customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California. It is the largest cable provider in the nation’s two largest cities, Los Angeles and New York, and the second largest cable operator in the country. The Company’s history has been one of innovation, including pioneering fiber-coaxial technology that set the industry standard and launching the nation’s first high-speed Internet service, Road Runner, in 1996. Time Warner Cable leverages its leadership in innovation and quality customer care to deliver other advanced products and services such as video-on-demand, high-definition television, and digital video recorders, and also delivers innovative communications solutions to business customers. Time Warner Cable is an Equal Opportunity Employer M/F/D/V.