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Multicultural News |
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"Localization World Seattle, a leading conference for the management of translation, localization and global business, brings together key people and leading companies... "
" ADCOLOR Industry Coalition Announces 2010 ADCOLOR Awards Honorees," by ADCOLOR, 9/13/2010
"The ADCOLOR® Industry Coalition today announced the recipients of the 2010 ADCOLOR® Awards, an event that serves to promote increased diversity in the advertising, marketing and media industries and inspire current and future communications professionals of color by celebrating the accomplishments of diverse role models and industry leaders... "
"Meet Top-Level Executives at 24th Annual NAMIC Conference — 3D: Diversity, Digital, Demographics — Sept. 14-15 in NYC," by NAMIC, 9/8/2010
"Hispanic Heritage Month is just around the corner and being celebrated nationwide beginning on September 15, 2010, the anniversary of independence for five Latin American countries — Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico achieved independence on September 16th and Chile on September 18th... "
" Dr. R. Roosevelt Thomas, Jr. Takes the Diversity Management Discussion to the Next Level in His Latest Book: World Class Diversity Management: A Strategic Approach," 08/18/2010
"Dr. R. Roosevelt Thomas, Jr., President and CEO of Roosevelt Thomas Consulting & Training and founder of the American Institute for Managing Diversity, is acknowledged by many as the foremost thought leader in the field of diversity... "
"Join Us Next Week at Upscale Magazine’s African American Marketing Conference & Bronner Brothers Hair Show, Aug 6-8 in Atlanta," by Upscale Magazine, 07/28/2010
"You are cordially invited to experience and familiarize yourself with the industry’s premier African American marketing event, the 2010 Upscale Magazine’s Annual Mid-Summer Marketing Retreat: The Bronner Brothers Marketing Conference and Hair Show taking place August 6-8, 2010 in Atlanta, Georgia... "
" THE LITTLE BLACK BOOK OF SUCCESS: Finally, a Book about Leadership for Black Women," 07/26/2010
" THE LITTLE BLACK BOOK OF SUCCESS: LAWS OF LEADERSHIP FOR BLACK WOMEN is the first book to specifically focus on black women and leadership... "
"Multicultural Marketing News: July 2010," 07/20/2010
"Here is your latest edition of Multicultural Marketing News, the newsletter published by Multicultural Marketing Resources Inc.... "
"Landmark Survey Identifies Best Practices in Developing, Promoting Asian Pacific American Employees," by Asia Society, 07/14/2010
" Asia Society’s groundbreaking "2010 Asian Pacific Americans Corporate Survey" of 2,000 Fortune 500 employees – the first to exclusively measure the corporate success of Asian Pacific Americans – answers the questions of how companies can create an inclusive workplace that promotes APAs to corporate leadership positions as well as draw on APA talent to grow their business at home and abroad... "
" Multicultural Marketing Agency Marketvision Adds Dedicated Account Team for African American Consumer Market," by Marketvision, 07/13/2010
" Multicultural marketing agency Marketvision has expanded its expertise with a dedicated account team whose primary focus will be on one of the firm’s rapidly growing practice areas, the African American consumer market... "
" Soledad O'Brien, Keynote Speaker at Hispanic Retail 360 Summit 2010 - August 8-10, San Diego, CA by Hispanic Retail 360, 7/13/2010
" Join hundreds of today’s top retailers, consumer goods manufacturers, advertising and marketing executives and consultants who attend this annual summit to learn more about Hispanic and Latino consumers and how to market to them effectively... "
" SAMHSA and the Ad Council Launch National Campaign to Raise Awareness about Mental Health Problems in Chinese American Communities," by SAMHSA, 07/12/2010
" The Substance Abuse and Mental Health Services Administration (SAMHSA), in collaboration with The Advertising Council, announced today the launch of a national public service advertising (PSA) campaign to promote recovery from mental health problems within the Chinese American community by educating and inspiring young adults to talk openly about issues of mental health... "
" E-Tech: Multicultural Youth, A Hip Hop Culture," by Ethnic Technologies, 07/07/2010
" Youth Marketing Definitions... "
" DAE Shares Insights Behind Groundbreaking Hepatitis B Campaign for Asian Americans," by DAE Advertising, 06/23/2010
" Since San Francisco Hep B free launched its advertising campaign created by DAE, a leading Asian American full service agency, the number of san Franciscans getting screened and tested for hepatitis B has spiked in just the last month... "
"ANA Announces Call For Entries – ANA Multicultural Excellence Awards," by Association of National Advertisers, 06/16/2010
"The 10th annual ANA Multicultural Excellence Awards celebrates preeminent multicultural advertising campaigns... "
"McDonald’s USA Receives Prestigious Marketer of the Year Award," by IW Group, Inc., 06/15/2010
"McDonald's USA was recently honored with the "Marketer of the Year Award" at the Asian American Advertising Federation's conference... "
"Gas Natural Fenosa Chooses SCPF as Advertising Agency in LATAM" by SCPF, 06/14/2010
"Gas Natural Fenosa has chosen SCPF, a creative advertising agency, to carry out all its commercial advertising efforts in Brasil, Mexico, Colombia and Argentina... "
"America’s Premier Multicultural Agency, UniWorld Group, Takes First Place Award at the 2010 Effie Awards Ceremony in New York," by UniWorld Group, Inc., 06/09/2010
"UniWorld Group, Inc., took top honors in the African American category at the 2010 Effie Awards for the multimedia "Real Talk": campaign produced for the United States Marine Corps... "
" Fourth Annual ADCOLOR Awards Set to Honor Queen Latifah," by ADCOLOR, 06/08/2010
"The ADCOLOR® Industry Coalition today kicked off the 2010 ADCOLOR Awards nominations season by announcing that this year’s All-Star honoree will be Queen Latifah... "
"IW Group Wins Asian American Advertising Federation’s Creative Campaign of the Year," by IW Group, Inc., 06/02/2010
"IW Group, a leading Asian Pacific American integrated and full-service marketing agency, announces the winning of Creative Campaign of the Year at the 2010 Asian American Advertising Federation (3AF) conference for MetLife’s 2010 television campaign... "
"Asian American Advertising Federation (3AF) Hosts Successful Asian Market Conference and Announces 3AF 2010 Creative Award Winners," by Asian American Advertising Federation, 05/26/2010
" The Asian American Advertising Federation (3AF) announced today the winners of its 2010 creative awards recognizing the “best and brightest” in the Asian American advertising and marketing industries... "
"State Farm Secures Its Spot as Marketer of the Year with Support from AOR interTrend Communications," by interTrend, 05/21/2010
"State Farm adds Asian American Advertising Federation’s (3AF) Marketer of the Year award to its long list of achievements after launching a first-rate campaign, 3AF announced Thursday... "
"Globalization Partners International (GPI) expands its Global Search Engine Marketing (SEM) Practice to Help Companies Increase Global Website Traffic, " by Globalization Partners International, 04/30/10
"Globalization Partners International (GPI), a provider of document, software and website translation services, announced today that it has expanded its global SEM practice in order to provide a comprehensive range of country–specific Search Engine Marketing Services to agencies and end clients... "
"SCPF Wins Special 25th Anniversary Prize at Festival Iberoamericano with BMW,"
"SCPF will be awarded a special anniversary prize from El Sol: Festival Iberoamericano de la Comunicación Publicitaria May 29, as part of the festival’s 25th anniversary celebration... "
"E–Tech Asian–Pacific American Heritage Month Newsletter," by Ethnic Technologies, 04/29/10
"The term Asian–Pacific encompasses the Asian continent and the Pacific islands of Melanesia (New Guinea, New Caledonia, Vanuatu, Fiji and the Solomon Islands), Micronesia (Marianas, Guam, Wake Island, Palau, Marshall Islands, Kiribati, Nauru and the Federated States of Micronesia) and Polynesia (New Zealand, Hawaiian Islands, Rotuma, Midway Islands, Samoa, American Samoa, Tonga, Tuvalu, Cook Islands, French Polynesia and Easter Island). These groups, as of July, 2008, numbered over sixteen million individuals (over five percent of the U.S. population.)"
"Kang & Lee Advertising Ranked #1 Asian Multicultural Agency by Advertising Age Magazine," by Kang & Lee Advertising, 04/26/10
"New York City, April 26, 2010 – The leading trade publication, Advertising Age, has once again ranked Kang & Lee Advertising as the #1 Asian Multicultural Agency in the United States. The ranking was announced in the magazine’s 66th Annual Agency Report issued today…"
"The Home Depot Reveals the 2010 ">"Retool Your School">" Campus Improvement Grant Finalists for Historically Black Colleges and Universities, " by UniWorld Group, 04-06-10
"Schools from 16 States and the District of Columbia Vie for $150,000 in Grants from The Home Depot Campus Improvement Program... "
"interTrend Communications Inc.: Study Reveals New Asian American Trends, " by interTrend, 04-02-10
"Detailed Research Conducted by Leading Asian American Advertising Agency Shows Revelations in Asian American Trends... "
"Early Bird Registration Deadline Approaching: 3AF Asian American Marketing Conference: Model Minority to Model Consumer, May 20-21, Las Vegas, " by the Asian American Advertising Federation, 03-30-10
"By attending the Asian American Advertising Federation’s in-depth marketing conference, you have a chance to walk away with the knowledge and connections to maximize your marketing spend in 2010 and beyond... "
"CULTURE AND THE CRASH: A New Study Explores the Connection Between People’s Responses to the Economic Crisis and Their Culture, " by Dean Foster Associates, 03-30-10
"In a new global study, Culture and the Crash, the first to explore the link between people’s responses to the economic meltdown and their culture, over 50% of all Asians approved of no strings being attached when governments bailout collapsing businesses, while over 90% of Americans insisted that such bailouts always come with strong conditions... "
"Multicultural Social Communications Forum, April 15, 2010, NYC: Moet Hennessey, J&J, Bank of NY, Southwest Air, interTrend, Essence, " by Business Development Institute, 03-23-10
"The Multicultural Social Communications Leadership Forum is an exclusive program that will attract senior multicultural brand marketers and communicators to explore the intersection of social media and multicultural marketing... "
"IKEA Awards Account to Ogilvy & Mather, " 03-15-10
"IKEA, the world’s leading home furnishings retailer, announced today that it has awarded its integrated communications account to Ogilvy & Mather and *S,C,P,F, Ogilvy’s Hispanic agency partner... "
"E-Tech Women’s History Month Newsletter, " by Ethnic Technologies, 03-08-10
"Quick Facts: Women tend to be more environmentally responsible than men. 86% of women said environmental responsibility is important, while 74% of men said the same; Women are more likely than men to invest a premium in green products... "
"interTrend Wins At 2010 RACie Awards, " by interTrend, 03-05-10
"interTrend is proud to announce that they are the recipients of the 2010 RACie Award in the Innovation category for their Asian American Back to School Campaign for JCPenney. The RACie Awards honor the best retail ads, commercials, digital efforts and any other communication materials... "
"Register Now! 3AF Asian American Marketing Conference: Model Minority to Model Consumer, May 20-21, Las Vegas, " by the Asian American Advertising Federation, 03-04-10
"By attending the Asian American Advertising Federation’s in-depth marketing conference, you have a chance to walk away with the knowledge and connections to maximize your marketing spend in 2010 and beyond…"
"interTrend Communications, Inc.: New year. New look.," by interTrend, 02/18/2010
"And as we move ahead at interTrend, we’re doing it with a fresh perspective and style... "
"E-Tech Celebrates Lunar New Year- Year of the Tiger," by Ethnic Technologies, 02/12/2010
"With the Lunar New Year being celebrated on February 14th by the Chinese, Korean and Vietnamese communities and 2010 known as the year of the Tiger, here are a few interesting notes about the New Year and the Asian Communities that celebrate it... "
"Outlook for Multicultural Marketing in 2010 and Beyond," by Multicultural Marketing Resources, 01/28/2010
"Top multicultural marketing experts weigh in with their informed opinions on what to expect in Multicultural Marketing in 2010 and over the next decade. Read on to learn what these experts have to say about marketing to Hispanics, African Americans, Asian Americans, Muslim Americans, the GLBT consumer market and people with disabilities... "
"Asian Lunar New Year on February 14th, 2010 Ushers in Year of the Tiger," by Kang & Lee Advertising, 01/27/2010
"The Asian Lunar New Year, the Year of the Tiger, will begin on February 14, and is celebrated by many Asian ethnic groups including Chinese, Vietnamese and Koreans... "
"E-Tech Black History Month Newsletter," by Ethnic Technologies, 01/20/2010
"With the celebration of Martin Luther King’s 81st birthday on Monday January 18th and the coming to the end of the first year of office for our first black president E-Tech would like to honor all those who contributed to African American History achievements... "
"VRTCCOM Salutes Houston, Texas with New Agency," by VRTCCOM, 01/07/2010
"VRTCCOM is pleased to communicate the launch of a new agency in the city of Houston, Texas starting in January of 2010... "
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© Multicultural Marketing Resources, Inc., 2008